- Collaborate Cross-Functionally: Align with Creative, Product, Ops, and Retention on launches, promos, and customer lifecycle strategies.
- Own Revenue Growth: Manage a 7-figure budget with contribution margin dollar methodology, delivering clear, actionable insights to the exec team.
- Oversee and manage the day-to-day paid media budget allocation, ensuring efficient use of resources to maximize performance and ROI.
- Develop a deeper understanding of attribution across paid channels to guide broader budget allocation and channel strategies
- Build a Creative Engine: You're a wizard at coaching creative strategists to help feed you with banger ads
- Optimize the Funnel: You know your way around lander/cro testing and have experience with A/B testing
- Advance Attribution & Analytics: Implement incrementality testing, MMM, and advanced tracking tools to sharpen spend allocation.
- Deliver actionable insights to the exec team regarding channel performance, audience behavior, and ad efficacy to inform strategic decision-making.